The "New Normal" holds opportunities for businesses to adapt, thoughtfully bridge gaps and relay value in new ways. Consumers are re-evaluating spending habits, making more conscious choices and paying considerable attention to a brand’s social responsibility, authenticity and political standing. Join Rochelle Turner, Head of Research & Insight at MaCher, to learn more about how consumer trends have evolved and why being mindful of these changes matters when it comes to helping your business reset, rebound, and (re-)build resilience for the future.