We want to empower our stakeholders with the resources and tools to be successful and navigate all aspects of marketing the tourism industry.
Want to see what TOTA is doing as an organization? Check out our consumer marketing initiatives including Thompson Okanagan, BC Rail Trails, and Route 97.
Media Library
BC Content Hub
Thompson Okanagan assets can be downloaded in the Destination British Columbia Content Hub.
Tourism Industry and Travel Media may access images, b-roll, and videos, as well as BC travel stories, maps, and more for use in the promotion of travel in BC.
Follow the directions to create an account. This will generate a login for immediate access and future logins. For all other inquiries please contact digitalteam@totabc.com for further help and assistance.
Community Media Hubs
The following are photo and video assets from Destinations Management Organizations. These resources are here to help you create content for your business with beautiful images captured in our region. Ensure to give credit when sharing these assets. Additional Terms and Conditions may apply with the varying companies, please be mindful of this.
Travel Trade
Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets.
Here are Destination British Columbia’s Top Three Resources for determining whether marketing through the Travel Trade is the right fit for you.
Want to know more? Check out our Travel Trade programming information.
Complete the Self Assessment Checklist to help you determine whether you are Export Ready for Travel Trade.
Receptive Tour Operators open your business up to new markets. Mariko Ishikawa shares inside knowledge and tips for working with RTOs.
This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.
Social Media
Build your reputation and amplify your word-of-mouth marketing campaigns on social media.
Here are three social media resources that Destination British Columbia have provided to help you succeed online.
Check out what we are doing online with our Consumer Marketing efforts or contact the Market Stewardship team directly to chat all things social!
Sustainable Social Media
Start the conversation around destination management and the protection of our natural environment with social tips from Destination BC.
DBC Partner Content
Improve the likelihood of your content being shared within Destination BC's partner network with this content checklist.
Digital Marketing
Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.
Check out these resources from Destination British Columbia to start optimizing your online and web presence. Check out what TOTA is doing or contact the Market Stewardship team if you have any questions.
Is Your Business Digitally Ready?
Use Destination BC's digital self-audit as one way to determine how your business or organization is doing in this online-centric world.
How to Claim Your Tripadvisor Listing
This step-by-step video will teach you how to claim your FREE Tripadvisor Listing.
Attract Customers Online with Google My Business
Everything you need to know about getting started with Google My Business.
What Makes a Website Effective?
The #1 most important digital asset your organization needs is a website. Find out what Destination BC thinks is a priority when you’re creating your online presence.
Former Director of Global Content at Destination British Columbia, Gary Ross talks about storytelling and why it's important in tourism.
10 Tips for Optimizing Your Tripadvisor Presence
With HelloBC business listings being pulled from TripAdvisor listings, make sure your presence is optimized.
Additional Resources
Looking for some inspiration for content marketing? Or want to be up-to-date with the latest social media developments? Check out these free, online resources below. Still have questions? Reach out and say hello.