Host: TOTA / Symphony Tourism Services / BCRTS

On May 12, learn how to integrate research into your marketing plan with this 3-hr interactive, online workshop for up to 20 participants in the Thompson Okanagan region. The engaging and collaborative workshop is intended to guide tourism operators in answering questions regarding their business and ideal customer/target markets.

Participants will build a better understanding of how to apply the data to implement marketing strategies through insights and data gathered from the Weekly Tracker, Monthly Visitor Highlights, EQ & Prizm Profile for the Thompson Okanagan region.

Tourism operators will leave the workshop knowing how to identify their ideal customer, tailor their message, and implement practical actions for reaching those customers.

Host: BCRTS / Symphony Tourism Services / TOTA

As the tourism industry navigates the ongoing effects of the COVID-19 pandemic, the British Columbia Regional Tourism Secretariat (BCRTS) and the regions, including Thompson Okanagan Tourism Association (TOTA), have produced reports with recent and ongoing regional market research to support tourism professionals in making business decisions.

To expand on this research, the BCRTS has partnered with Symphony Tourism Services, a subsidiary of TOTA, to deliver training programs on how to analyze the data and ensure you are using your marketing efforts in the most effective and efficient way possible.

The webinar will result in a better understanding of the customer segments, social values, and travel patterns of people visiting and living in your area for you to then better market to them.

By learning how to interpret and utilize this market research, you will be able to better design marketing strategies that will target the right audience at the appropriate time of year for your business or organization.

This interactive webinar will introduce market research reports available to inform tourism businesses, including:

• Canadian Travel Patterns

• Weekly Tracker

• Monthly Visitor Highlights

• EQ & Prizm Profiles

• And more

This online learning series will deliver high-profile, high-value thought leadership that will inspire and guide tourism operators to improve product and business acumen, while addressing key challenges and solving real problems

As we approach the next steps of the BC Restart Plan and begin to welcome visitors back in British Columbia, the BC Tourism Resiliency Network is bringing together a panel of five tourism industry organizations to help you leverage key resources towards resiliency.