In person and virtual events, training, webinars, workshops, annual celebrations, and more.
Host: TOTA & eLearningU
Want to elevate your team's digital marketing skills? Learn about the Tourism Digital Marketing Course by eLearningU and how to get a discounted price through TOTA.
Host: eLearningU
Join Checkfront's Kate Wright to learn about the most significant ways that make it easier to sell online, and the most common mistakes that is made in the industry.
For free access to this webinar, register for the BCRTS subscription plan. You’ll also gain access to past webinar recordings and the Tourism Digital Marketing Certificate.
Host: eLearningU
Digital marketing offers an overwhelming menu of options to share stories, build communities, promote brands and drive sales. For the majority of businesses, the answer is not that they need to do more -- in fact, most need to focus energies on less. In this session, hear how some brands have been able to significantly increase results while freeing up resources by simply focusing on what's most valuable to guests, and to the businesses.
For free access to this webinar, register for the BCRTS subscription plan. You’ll also gain access to past webinar recordings and the Tourism Digital Marketing Certificate.
Host: eLearningU
Twitter is one of the most discussed, and often misunderstood platforms, especially for small businesses. In this live conversation, we'll head from one of the senior leaders at Twitter as he shares with us what's new, and how businesses are succeeding on the Twitter platform.
For free access to this webinar, register for the BCRTS subscription plan. You’ll also gain access to past webinar recordings and the Tourism Digital Marketing Certificate.
Learn from one of the world's leading digital marketing researchers, Charlie Grinnell. Charlie and his team have studied thousands of the world's most effective digital brands, so he'll be sharing what the best have in common and what lessons can be applied to organizations of any size. Charlie Grinnell is the CEO of RightMetric, a marketing research & insights firm that helps marketers at consumer brands build winning digital strategies. RightMetric has helped brands like Interac, The North Face, ATB Financial, lululemon, Red Bull, Save-On-Foods and many more. Prior to RightMetric, Charlie led digital marketing at global brands like Red Bull, Aritzia, and Arc'teryx and was named 30 Under 30 by BC Business Magazine.
For free access to this webinar, register for the BCRTS subscription plan. You’ll also gain access to past webinar recordings and the Tourism Digital Marketing Certificate.
Learn about the ways that tourism brands are taking advantage of the one of the most popular sources of travel recommendations. In this conversation, cover what people are looking for, high value features that many brands aren't taking advantage of, and what you can do to stand out. Expect to see real world examples, travel trends, and tactical advice for optimizing your own TripAdvisor profile. There will also be plenty of opportunity for live interaction, so come curious, and bring your questions.
Sign up with the free BCRTS subscription plan to get your own account to register for this webinar and gain access to the free Tourism Digital Marketing Certification Program.
In this webinar you will learn:
The science behind how to influence and maximize your impact in your marketing copy
The step-by-step system to quickly identify your prospect and provide value
The cutting edge artificial intelligence that improves your authentic communication in social media prospecting
Use coupon code 'TOTA' to watch for FREE
Market downturns are especially hard on tourism businesses, but their recoveries are an opportunity to win travelers back. In this session you'll learn about what's worked in the past, what's unique about this market turnaround and how you can effectively re-introduce your brand to the world.
Marketing today has no shortage of opportunities that are all pulling for our budgets, but the best marketers are able to select the right tactics for their brands. In this session, you'll learn how some of the smartest tourism brands allocate their time and money, and how you can apply that to your own marketing strategy.
Use coupon code 'TOTA' to watch for FREE
In this webinar, Jeff Fromm will review new strategic frameworks and best practices used by brands to navigate uncertain times through the lens of tourism. In this webinar we will discuss:
An action plan based on a new journey.
What it takes to have a purpose advantage.
Share best in class examples of applying these frameworks in times of crisis.
Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing, and innovation. He has keynoted over 500 times all over the world -- well, not Antarctica. He is a contributing writer for Forbes and co-author of three books: Marketing to Millennials, Millennials with Kids as well as Marketing to Gen Z.
Use coupon code 'TOTA' to watch for FREE
In this fast-paced, insightful, and inspiring session, Rohit Talwar shares the insights from his new book Aftershocks and Opportunities and his latest research on these key sectors to present scenarios of what the future might hold for travel, tourism, meetings, and hospitality. He provides practical advice on how players in these sectors can take control of their own future and thrive in the face of uncertainty.
Use coupon code 'TOTA' to watch for FREE
When you're strategic about the writing, it also boosts your SEO. Why is that important? Because search engine results are how people who are actively looking for you find you. Website traffic from search engine results is very valuable and a strategically written blog can boost your ranking to be found faster for the terms you choose.
In this webinar, Allison Chaney covers:
The anatomy of a blog post
Creating SEO-friendly urls
Boosting SEO with catchy headlines
Using keywords in copy without sounding like a robot
Use coupon code 'TOTA' for free access
All indicators show that there are challenging days ahead, which means marketing for small businesses matters more than ever. It's time to be proactive and attempt to drive results. eLearning University is focuses this webinar on how to strategically market during a crisis, topics include:
Finding your competitive advantage
Messaging that works & what to avoid
Where to focus efforts
How to drive impact
*Use the coupon code 'TOTA' for free access.
